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Kaiser Permanente Introduces Virtual-Forward Health Plan Amid Telemedicine Momentum

Kaiser Permanente has just launched a new insurance plan, “Virtual Forward,” that provides those insured with unlimited access to virtual, no-cost care visits. "We are always thinking about how we can put more affordable health care options out into the marketplace, to remain competitive and relevant, but also to serve the changing needs of users," Mark Ruszczyk, Kaiser's vice president. According to the Baltimore Business Journal, between 2019 and 2020, Kaiser reported seeing video visits in the mid-Atlantic region increase by 779%.

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